Application Capabilities

Ongoing news and updates; detailed business guide with navigation and nearby discounts; real-time PUSH delivery; simple, fast and intuitive UI; article search, comments and social sharing across networks.

About the Project

The app improves access to accurate and real-time urban information in a security-sensitive area, replacing outdated local pamphlets with a modern mobile experience.

Client Objectives

Personalized content delivery based on user preferences, real-time updates via PUSH, and subscription-free monetization through non-intrusive ads.

Features

AI-based adaptive feed that learns preferences, instant notifications for news and updates, and offline reading to save articles and read without internet.

Challenges in Application Development

Preventing content overload for users and balancing ad monetization without harming user experience.

Our Solution in Application Development

Robust content filtering to remove redundancy, interactive features like quizzes and polls to sustain engagement, and a dynamic ad system adjusting placement and frequency based on interaction.

Results

Strong retention, high perceived reliability, daily engagement around 15 minutes, and improved monetization.