The Ma'ale Adumim Community and Business Hub allows users to stay updated on real-time news and traffic updates from the area, find business phone numbers in the integrated app directory, receive unique discounts at selected businesses, and more...

All articles, updates, businesses, and benefits at the click of a button.

Application Capabilities
- Ongoing news and updates
- Detailed business guide featuring a navigation guide to each business and details of nearby discounts and coupons.
- Real-time news delivery via PUSH
- Easy, fast, and intuitive user interface
- Article search mechanism, comment addition, and viewing comments on the site.
- Ability to share articles across all your social networks - Facebook, Twitter, Google+, etc...

 

About the Project
Accurate, real-time, and relevant news access is needed everywhere, especially in security-sensitive areas. The application was created to improve the accessibility and frequency of urban information compared to the outdated local pamphlets.

 

Client Objectives

• Personalized content: Sending tailored news to users based on their preferences and reading habits.
• Real-time updates: Immediate display of news through PUSH notifications.
• Subscription-free monetization: Non-intrusive advertisement integration.

 

Features

• Adaptive feed: AI-based updates learning user preferences over time to send them tailored content.
• Instant notifications: Updates to users about news or real-time updates.
• Offline reading mode: Allows users to save articles as favorites and/or read even when internet is not available.

 

Challenges in Application Development

• Data overload: Ensuring users aren’t bombarded with excessive content.
• Ad balance: Balancing ads and monetization to not interfere with the user experience.

 

Our Solution in Application Development

• Content filtering: Implemented robust algorithms to filter out redundant news and provide concise and relevant content.
• Interactive features: Introduced quizzes, polls, and daily news summaries to maintain user interest and engagement.
• Adaptive ad system: Deployed a dynamic system for ad placement adjusting frequency and type of ads based on user interaction, with a focus on minimal disruption.

 

Results

1. High user retention: The app retained 80% of its users in the first three months post-launch, a significant feat in the app industry.
2. Reliability: 95% of user reviews emphasized the app's reliability as its standout feature.
3. User engagement: Introduction of interactive features led users to spend an average of 15 minutes daily on the app.
4. Monetization: A 30% increase in ad revenue per user/reader.