About the Project
Lead management system is an essential tool in the world of digital marketing. Leadya was built to assist small businesses in efficiently managing leads at a low cost.
Client's Objectives
- Efficient lead collection: Automation of lead collection from various sources to a central system.
- Effective tracking: The application allows effective tracking of each lead's status.
- Built-in BI and analysis tools: Built-in data analysis tools and creating alerts according to the client's rule system.
Special Features of the Application
Multi-channel lead collection: Lead collection from contact forms, landing pages, emails, WhatsApp, social media, call centers, and more.
Interactive dashboard: Real-time display of lead statuses, sales metrics, and other critical data.
Task automation: Automatic lead assignment to sales agents based on predefined criteria. Automatic message dispatching as per rules.
Challenges in Application Development
Data consolidation: API integration for lead collection from diverse sources into one system.
Scalability: Designing the application to cater to businesses of different sizes, from startups to large organizations.
Customization: Addressing the diverse lead management needs in organizations with different business models and features.
Our Solution in Application Development
Unified data architecture: Developed a back-office system that consolidates data from various sources into a uniform format.
Modular design: Created a flexible architecture allowing businesses to expand features according to their needs.
Configuration tools: Toolset within the back office enabling businesses to customize workflows, input fields, reports, and other features for their specific needs.
Results
Improved lead conversion: Businesses reported a 60% improvement in lead conversion rates after adopting Leadya.
Enhanced productivity: Automation processes led to a 20% increase in sales team efficiency.
High user satisfaction: Surveys among users revealed a satisfaction rate of over 88%, with users particularly praising the application's ease of use and customization capabilities.
* View and update customer details and generate reports.
