Lead Management Application
About the Project
Lead management system is an essential tool in the world of digital marketing. Leadya was built to assist small businesses in efficiently managing leads at a low cost.
Client's Objectives
- Efficient lead collection: Automation of lead collection from various sources to a central system.
- Effective tracking: The application allows effective tracking of each lead's status.
- Built-in BI and analysis tools: Built-in data analysis tools and creating alerts according to the client's rule system.
Special Features of the Application
Multi-channel lead collection: Lead collection from contact forms, landing pages, emails, WhatsApp, social media, call centers, and more.
Interactive dashboard: Real-time display of lead statuses, sales metrics, and other critical data.
Task automation: Automatic lead assignment to sales agents based on predefined criteria. Automatic message dispatching as per rules.
Challenges in Application Development
Data consolidation: API integration for lead collection from diverse sources into one system.
Scalability: Designing the application to cater to businesses of different sizes, from startups to large organizations.
Customization: Addressing the diverse lead management needs in organizations with different business models and features.
Our Solution in Application Development
Unified data architecture: Developed a back-office system that consolidates data from various sources into a uniform format.
Modular design: Created a flexible architecture allowing businesses to expand features according to their needs.
Configuration tools: Toolset within the back office enabling businesses to customize workflows, input fields, reports, and other features for their specific needs.
Results
Improved lead conversion: Businesses reported a 60% improvement in lead conversion rates after adopting Leadya.
Enhanced productivity: Automation processes led to a 20% increase in sales team efficiency.
High user satisfaction: Surveys among users revealed a satisfaction rate of over 88%, with users particularly praising the application's ease of use and customization capabilities.
* View and update customer details and generate reports.