Case Study: Web Application

Lead Management Application

Lead Management Application

Project Details

  • Client: Small Businesses
  • Domain: Sales Management & CRM
  • Services: Web Application Development
  • Date: February 2025

Key Results

  • 60% Improvement in lead conversion rate
  • 20% Increase in sales team efficiency
  • 88% User satisfaction with ease and customization

About the Project

Leadya is a lead management system connected to client websites and landing pages, enabling businesses to track and manage their processes from anywhere at any time. Cloud hosting keeps the system available 24x7, updated, and connected.

Client Objectives

Efficient multi-source lead collection into a central system, effective status tracking for each lead, and built-in BI tools with configurable alerts according to client-defined rules.

Special Features

Multi-channel lead collection (forms, landing pages, email, WhatsApp, social, call centers), an interactive real-time dashboard for lead statuses and sales metrics, and task automation that assigns leads and dispatches messages automatically.

Challenges in Application Development

Consolidating data via APIs from diverse sources into one system, designing for scalability from startups to large organizations, and enabling deep customization for varied business models and workflows.

Our Solution in Application Development

A unified data architecture for normalized ingestion, a modular design that expands with business needs, and configuration tools in the back office to tailor workflows, fields, reports, and features.

Results

Higher conversion, improved productivity through automation, and high satisfaction driven by usability and customization capabilities.

Application Features

Permission-based lead views; filtering by stages, dates, customers and amounts; customer detail management and reporting; salesperson GPS tracking; manager hour reporting; task and reminder management via email/SMS; role-based access for Admin, Team Leads, Sales and Service; and robust data security with full data recovery.