Case Study: Web Application

E-Commerce Application

E-Commerce Application

Project Details

  • Client: OptiStore (Optical Retail)
  • Domain: E-commerce
  • Services: Web Application Development
  • Date: April 2025

Key Results

  • 150% Increase in sales in the first quarter
  • 90% Users rated the experience as excellent
  • 60% Reduction in return rates

Project Overview

OptiStore is a revolutionary e-commerce platform designed to provide a smooth shopping experience for consumers in the optical industry, enabling modern purchases of glasses and contact lenses.

Client Goals

User-friendly browsing and purchasing, virtual try-on technology, prescription upload and management, and educational content to guide users toward the best-fitting products.

Challenges in App Development

Overcoming user apprehensions about fit and accuracy, integrating virtual measurement with real images, securing sensitive prescription data, and managing complex, multi-variant inventory.

Our Solution in App Development

AR-based virtual try-on, easy prescription upload and validation, end-to-end encryption with robust storage, and a smart inventory system that adapts in real time and offers only suitable options.

Results

Significant sales growth driven by AR try-on, excellent user feedback, fewer returns thanks to precise prescription management, and stronger loyalty through educational content and personalization.

Application Advantages

Deal notifications and reminders, secure PCI-compliant purchases, instant order status updates, order history, role-based permissions, reviews management, order management, and live chat with site visitors.