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EN * The application allows customers to shop for thousands of products offered by the company at its various branches.
* The app includes an intelligent search mechanism among categories and subcategories.
* The app includes an intelligent search mechanism among categories and subcategories.
* The application includes customer support, adding products to wish lists.
* Barcodes and scanned product images to compare prices and check availability through scanning.
Project Overview
OptiStore is a revolutionary e-commerce platform designed to provide a smooth shopping experience for consumers in the optical industry. It enables modern purchases of glasses and contact lenses.
Client Goals
- User Experience: Developing an application where customers can easily browse, select, and purchase glasses that suit their needs.
- Virtual Try-On: Implementing technology allowing users to virtually try on frames.
- Prescription Management: Providing users the ability to upload, store, and manage their optical prescriptions on the platform.
- Education and Guidance: Offering information as a service to the public to help users understand their prescriptions and the best fitting products for them.
Challenges in App Development
- User Apprehensions: Many users hesitated to buy glasses online due to concerns about fitting, appearance, and prescription accuracy.
- Complex Integration: Integrating virtual measurement technology with actual user images.
- Data Security: Handling sensitive user data such as optical prescriptions.
- Inventory Management: The vast array of lens types, frame designs, and prescription versions required a sophisticated inventory management system.
Our Solution in App Development
- Augmented Reality (AR) Integration: Implementing advanced AR technology allowing users high-precision virtual try-on of glasses, reflecting both appearance and fit.
- Easy Prescription Upload: Allowing users to take a photo of their prescription or manually input details, verified by the system for accuracy and completeness.
- Secure Encryption and Storage: Adopting end-to-end encryption and robust data storage solutions to protect user data.
- Smart Inventory System: Developing a dynamic inventory system that adjusts in real-time and offers users only options suitable for their prescription and specific preferences.
- Educational Content: Presenting blogs, video guides aimed to educate users.
Results
- Increased Sales: The application contributed to a 150% rise in sales in the first quarter post-launch, primarily due to the AR virtual measurement capability and user-friendly experience.
- Positive User Feedback: Over 90% of users rated their shopping experience as excellent, particularly appreciating the virtual measurement features and prescription management.
- Reduced Return Rates: Thanks to precise prescription management, return rates decreased by 60%.
- Enhanced Brand Loyalty: Educational content and personalized shopping experience led to a 50% increase in repeat purchases.
Application Advantages
* Receiving notifications about deals, reminders about full-day lens wear according to the association ordered, and sharing products through email, Facebook, Twitter, and more.
* Secure Purchases according to PCI's new regulations.
* Immediate updates on the customer's order status.
* Registration + information about order history.
* Permissions management for different user types.
* Managing reviews by visitors.
* Immediate updates on the customer's order status.
* Registration + information about order history.
* Permissions management for different user types.
* Managing reviews by visitors.
* Order Management
* Ability to manage chat conversations with site visitors
